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Global Race Track Summit & Awards

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Lusail International Circuit - Qatar
16 - 18 February 2026

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THE ARCHITECTURE OF MOTORSPORT

Monday 16 February 2026

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CIRCUIT
DESIGNERS DAY

Tuesday 17 February 2026

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THE MODERN MOTORSPORT VENUE

Wednesday 18 February 2026

Populous

9:15 - 10:00

This session is a journey back in time, tracing how football stadiums have transformed over the past four decades. The new breed of stadium, beginning with the Ajax Arena, emerged when football was in its darkest moment. These venues transformed and ultimately saved the game, creating the space for it to reinvent itself as a family-friendly entertainment brand. No longer just functional arenas, they became architectural masterpieces projecting the aspirations and ambitions of a club or a nation. They signalled ambition, embodied identity, and provided the platform for football to transform — and commercially flourish into the world’s number one sports entertainment brand. Christopher Lee will explore this evolution — and reflect on where motorsport now stands on its own journey of transformation. Populous is a global architecture and design practice shaping the places where people love to gather — from iconic sports stadiums and arenas to live entertainment and urban precincts. Its work is defined by innovation, scale, and cultural impact, creating landmarks that host the world’s greatest moments.

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09:15

Simon Bee, Design Consultant.
The Architecture of Identity

10:00 - 10:45

Every circuit carries the potential to be more than a stage for racing. Its architecture and design language can give it identity — not homologated, but individual, rooted in its culture and geography. Simon Bee will explore how motorsport venues can express personality and place, becoming destinations that tell a wider story of where they are and what they represent. Drawing on his leadership of major projects such as Qiddiya City in Saudi Arabia, Simon will show how imagination, scale, and vision can shape venues that resonate far beyond the race weekend, and serve as symbols of ambition, culture, and identity. Simon Bee is a Design Consultant with over 30 years of experience shaping landmark projects around the world. He has been a leading voice in creating destinations that blend cultural meaning with commercial success. His portfolio includes transformative work across Europe, Asia, and the Middle East, most recently leading the vision for Qiddiya City in Saudi Arabia, a next-generation entertainment and motorsport hub. His philosophy: design must go beyond buildings to create identity, character, and lasting impact. Benoy is a global architecture and design studio recognised for creating bold, future-focused destinations that blend imagination with commercial acumen. With offices across Europe, Asia, and the Middle East, Benoy’s portfolio spans retail, leisure, transport, and cultural landmarks. From reimagined urban centres to large-scale entertainment and sports venues, Benoy is known for developing projects with distinctive architecture and design language that give places identity, meaning, and long-term value.

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10:00

Morning Coffee Break

10:45 - 11:15

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10:45

Dr. Carsten Tilke - Managing Director & Partner

The Evolution of Motorsport Venues

11:15 - 12:00

Carsten Tilke presents a strategic overview of how Tier One motorsport venues may develop over the next fifteen years. From the standpoint of an architect he examines the potential evolution of the world’s leading circuits through advances in design thinking, subtle shifts in layout philosophy, and a rising level of architectural ambition. He also considers how entirely new venues may be conceived within this period and how broader global trends may influence their form and purpose. His overview offers a thoughtful and forward looking picture of how the next era of elite motorsport architecture may take shape. He places this next chapter within the wider context of a sport that is becoming more global, more competitive, and more visible than ever. He notes how the expectations placed upon major venues continue to rise from the quality of the racing to the character of the built environment. He also highlights the growing importance of creating places that feel distinctive, memorable, and rooted in their surroundings.

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11:15

Bob Skinstad & Florence Thomas, Elixirr
Beyond the Weekend: Unlocking Motorsport Venues’ Commercial Future

12:00 - 12:45

Motorsport is still built around the race weekend. But what if it could play the full season, not just race day? Bob Skinstad and Florence Thomas will explore what motorsport can learn from the world’s most successful sporting enterprises — the NFL, the Premier League, the IPL. These leagues have mastered the art of extending their influence beyond the game itself: through bold formats, creative scheduling, mid-week programming, and powerful non-event revenue streams. From stadium concerts to sevens rugby festivals, from digital-first engagement to year-round fan ecosystems, this session will show how motorsport can borrow big ideas and adapt them — building new commercial opportunities and unlocking greater profitability for venues. Bob Skinstad is a former South African international rugby player turned entrepreneur, now a Partner at Elixirr. A Rugby World Cup winner and Sevens specialist, he has built a career in business and media, bringing a unique perspective on how sport can engage fans and drive commercial growth. Florence Thomas is a strategy consultant with Elixirr, specialising in growth, commercial innovation, and sport. Her work spans international leagues and governing bodies, helping clients reimagine business models, unlock new revenue streams, and future-proof their brands. Elixirr is a global consultancy known as “the challenger consultancy.” With offices across the UK, US, South Africa, and Australia, Elixirr helps organisations unlock growth through bold thinking, disruptive insight, and deep sector expertise. Its work in sport and entertainment spans from innovation strategy to commercial reinvention, helping venues and leagues stay ahead in a rapidly shifting landscape.

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12:00

Lunch

12:45 - 14:00

Networking lunch for all delegates.

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12:45

Brendan O’Reilly, Boldyn Networks - Spectator to Participant: How Technology Can, and Should, Rewrite the Fan Experience

14:00 - 14:45

In most sports, you see the whole game. Motorsport? You get a corner, a chicane, a flash of speed. Right now, fans on the couch at home often understand more than those at the track. This session explores how immersive technology - data layers, storytelling, personalisation - can pull its weight and turn spectators into participants. Motorsport needs it more than most - and isn’t using it enough. What can motorsport venues do to support that shift? Every fan now carries the tools to film, edit, and broadcast - becoming their own sports network, faster than the global broadcasters. Brendan O’Reilly is the Chief Executive Officer for the UK & Ireland at Boldyn Networks, where he leads the company’s growth through innovative connectivity solutions that are shaping the future of shared 5G network infrastructure. With nearly two decades of telecommunications experience, Brendan and his team deliver complex technology strategies in some of the world’s most challenging environments, including multi-year projects with Transport for London and Hornsea 3, the world’s largest offshore wind farm. A passionate advocate for technology and innovation, Brendan is driving Boldyn’s mission to create an interconnected future. Boldyn Networks is a global leader in display, mobile and immersive tech, powering transformation in stadiums and events around the world.

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14:00

Christian Epp, Director of The Americas, Tilke GmbH
Innovate or Die

14:45 - 15:30

From world championship circuits to private clubs and karting destinations, motorsport venues are evolving fast. In Innovate or Die Christian Epp of Tilke GmbH explores how the next generation of circuits must continuously reinvent themselves to stay relevant, blending sport, entertainment, hospitality and lifestyle. Drawing on global projects from Las Vegas to Lusail, Epp challenges traditional thinking and reveals how the most successful venues are becoming multi experience ecosystems. His message is clear. Innovation is not optional. In an era where fan expectations and commercial models are shifting, only those willing to experiment, adapt and diversify will thrive.

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14:45

Panel: The Race Directors Briefing
Jusan Hamilton, Former NASCAR Race Director  
Niels Wittich, Former FIA Race Director
Paul Walter, Senior Director, Racing Operations, IMSA

15:30 - 16:15

Three race directors from three corners of global motorsport offer a rare and honest look at how circuits shape a race weekend and how decisions at track level influence everything that follows. Street tracks are facing closer scrutiny as organisers ask whether current designs create real racing or simply confine drivers. Track limits remain a persistent issue and many of the problems begin with how circuits are built, managed and updated. Neutralised races through safety cars VSC and restarts depend heavily on circuit features from run off to visibility to marshal access and finding the balance between safety and interruption is becoming more difficult. Post podium result changes often trace back to how a circuit behaves under pressure and the need for consistency is growing. AI is moving into race control and venue operations offering useful support but raising important questions about where technology ends and human judgement must remain. The Race Directors Briefing gives rare grounded insight into how circuits influence decisions and shape the reality of every race weekend. Jusan Hamilton is a global motorsports professional who advises circuits, promoters, and teams through Hamilton Strategic Consulting to modernize venues, grow audiences, and create clearer pathways into professional motorsport. In 2022, at age 31, Jusan became the youngest Race Director in Daytona 500 history. He later served as Managing Director of Competition Operations for NASCAR. As head of NASCAR’s Driver Development initiative, Jusan built a results‑driven pathway leveraging iRacing, combining evaluations and targeted coaching that helped advance drivers toward the Cup Series. Niels Wittich is the former FIA Formula 1 Race Director. A long-serving FIA steward and safety official, he also served as Race Director for the DTM touring car championship. During his tenure in F1, Wittich managed race direction at the highest level of global motorsport, bringing detailed oversight and a focus on consistency to one of the sport’s most scrutinised roles. Paul Walter is a 35-year motorsport professional who currently serves as Senior Director of Racing Operations and Clerk of the Course for IMSA, and also as Clerk of the Course for Formula 1, FIA WEC, and Formula E events in the United States. He oversees race control staff, develops IMSA Sporting Regulations, manages event schedules, and provides circuit oversight. He joined IMSA in 2004 and has served in key officiating roles across Formula BMW, USF2000, the American Le Mans Series, Grand-Am, and IMSA’s Continental Challenge and Tudor SportsCar Championship while also running a motorsports consultancy.

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15:30

Closing Remarks

16:15 - 16:30

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16:15

Aperitivo Ice Breaker Track Walk  

16:30 - 19:00

Circuit welcomes all delegates onto the track for an international tasting menu hosted by the industry.

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16:30

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