Williams Expands U.S. Presence With Miami GP Grandstand in 2026

In 2026, Williams Racing will take another deliberate step into the growing U.S.

Formula 1 market as it introduces a dedicated grandstand at the Miami Grand Prix.

The project began as part of the team’s broader plan to strengthen its presence at

American races, where fan demand has increased each season. The Miami

International Autodrome, known for its vibrant atmosphere and rapid expansion,

offered Williams an opportunity to create a defined space for supporters who want a

closer connection to the team.

The decision came after several seasons of rising engagement across Williams fan

zones in major U.S. cities. The team noticed a pattern: supporters wanted more

structured spaces at race venues, not only to watch the event but to feel aligned with

the community surrounding a historic Formula 1 team. With the 2026 Miami Grand

Prix set as the first U.S. round of the season, Williams saw the timing as both

strategic and symbolic.

The new grandstand aims to deliver a more unified spectator experience with

dedicated seating, team-branded items, and access to fan-focused interactions

throughout the weekend. Through this initiative, Williams continues to consolidate its

position in a competitive and expanding market, while giving fans a clear place to

gather, support the team, and participate in a growing F1 culture in the United

States.

The Williams Grandstand is designed to give fans a more focused and organized

race-day environment. Supporters will receive team-branded items that help create a

consistent visual identity in the stands, strengthening unity among attendees.

Williams F1 developed these features after noting how fans responded to previous

pop-up activations in the U.S. Those events showed that attendees appreciated

clear structures, reliable seating, and branded elements that made them feel closely

linked to the team. With Miami known for its energetic event atmosphere, the team

expects the grandstand to become a central point where supporters can gather and

enjoy a streamlined F1 fan experience.