WRC Rally Italy Moves from Sardinia to Rome in 2027

The World Rally Championship is preparing for a major change in its Italian round. After two

decades in Sardinia, Rally Italy will shift to Rome starting in 2027. The decision follows long

discussions between the FIA, WRC organizers, and Italian motorsport authorities. Rome had

already hosted ceremonial starts for the rally in the past, and from 2027, the city will become

the main stage.

For Sardinia, the event has been a point of pride, drawing international fans and boosting local tourism. However, the move to Rome is intended to increase visibility and attract a wider audience. The Italian capital offers a larger urban setting and stronger global media presence, giving the championship a fresh platform to grow.

The relocation reflects the WRC’s strategy to balance tradition with expansion. While Sardinia

leaves behind a strong legacy of challenging gravel stages, Rome will bring new opportunities for the sport’s future in Italy.

Since 2004, Sardinia has hosted Rally Italy, becoming one of the most demanding gravel events in the WRC calendar. The island’s narrow roads, high temperatures, and rough conditions created a unique challenge for drivers. Beyond the sport, the rally boosted Sardinia’s tourism industry, attracting visitors from across Europe and beyond. Despite its importance, discussions over logistics, accessibility, and long-term strategy led to a reassessment by organizers.

The FIA and WRC Promoter noted that while Sardinia delivered a strong legacy, the

championship needed a more accessible location. Rome, with its international airport

connections and infrastructure, offered advantages Sardinia could not match. The change was designed to secure stronger media coverage and provide easier access for fans worldwide.

Rome is not a stranger to the WRC. In previous years, the city hosted ceremonial starts for Rally Italy, allowing fans to witness cars against iconic backdrops. Starting in 2027, the rally will expand its footprint in the capital, using its urban setting to raise visibility and engage new spectators.

Organizers believe Rome will bring Rally Italy closer to both Italian motorsport enthusiasts and an international audience. With better logistics and media presence, the event aims to

strengthen the championship’s position in one of Europe’s most important motorsport markets.