I am delighted to welcome Luiza Sato as an Advisor to CIRCUIT – The Global Race Track Summit & Awards.

Luiza is a Brazilian communications professional and motorsport content creator who has built her career at the intersection of racing, marketing, and accessibility. As the founder of Overtake Girl, a Portuguese blog dedicated to Formula 1, IndyCar, Formula E, Stock Car, and F1 Academy, she has carved out a distinct voice in the global motorsport community — one rooted in storytelling, digital engagement, and inclusion.

Through her bilingual content across Instagram, X, Threads (@f1withsato), and TikTok (@luizasato), Luiza connects with fans worldwide, bringing the drama and detail of motorsport closer to diverse audiences. She also advocates passionately for accessibility in racing, working with organizations to explore how venues and events can deliver more inclusive experiences for both fans and professionals with disabilities.

“The work Luiza is doing is vital. She has already helped us define how accessibility will be recognised at the Global Race Track Awards, ensuring this crucial category reflects not just compliance, but creativity, ambition, and a real commitment to inclusion. Her voice is one that challenges us to think bigger — and better — about the fan experience.”

— Chris James, CEO, CIRCUIT

Currently studying Advertising and Marketing in Brazil, Luiza combines hands-on expertise in digital communication, CRM, and community building with her lived experience as a person with a disability. This unique perspective makes her an essential voice in shaping the future of fan experience, inclusivity, and innovation within our industry.

In Luiza’s own words: “Motorsport has always inspired me to dream bigger. I believe it should inspire everyone, regardless of their background or disability. That’s why accessibility isn’t just important to me, it’s something that matters to the future of our sport.”

Her passion, creativity, and insight will help guide CIRCUIT as we continue to build a global platform that represents every facet of the motorsport venue ecosystem.