Marsh Partners with Formula 1 in Multi-Year Global Deal

A new partnership between Marsh and Formula 1 signals how deeply business strategy and elite sport are becoming intertwined. Announced this week, the multi-year agreement positions Marsh as Formula 1’s first Official Risk Partner and Official Insurance Brokering Partner, bringing risk advisory into one of the most performance-driven environments in the world.

The agreement connects two organizations that operate in high-stakes environments. Formula 1 is defined by split-second decisions and constant adaptation, while Marsh specializes in helping companies navigate uncertainty across industries.

By formalizing this relationship, Marsh is extending its expertise into a global sporting platform that naturally mirrors its own focus: understanding risk, managing complexity, and improving outcomes through informed decisions.

Under the agreement, Marsh will have a prominent presence across Formula 1 events

worldwide. This includes trackside branding and curated experiences designed to engage clients and partners during race weekends.

The company will also use the platform to strengthen relationships with business leaders,

leveraging Formula 1’s global audience to expand its reach beyond traditional channels.

A central feature of the partnership is a new content series titled The Risk Perspective, which

will be distributed through Formula 1’s digital platforms.

The series will examine specific race circuits, highlighting how drivers and teams evaluate

uncertainty, adjust strategies, and make critical decisions in real time. By drawing parallels

between motorsport and business environments, the content aims to show how perspective can turn uncertainty into a competitive advantage.

While the partnership is rooted in sport, its implications extend well beyond race day. Marsh

works extensively across sectors such as automotive, transportation, and mobility; industries

already closely connected to Formula 1.

This collaboration creates new opportunities to engage with clients and stakeholders in those fields, using the sport as a platform to demonstrate practical applications of risk management and advisory services.

Formula 1, for its part, sees the partnership as a way to enhance its ecosystem with expertise that supports innovation and growth. As the sport continues to expand globally, collaborations like this are expected to play a larger role in shaping its commercial and strategic direction.

The agreement highlights a broader trend: global sports platforms are increasingly being used not just for brand visibility, but for demonstrating expertise and building business relationships.