Atlanta Motor Speedway Rebranded as EchoPark Speedway in Major Partnership

ATLANTA – A new era begins for Georgia's only NASCAR track as the Atlanta Motor Speedway officially transforms into EchoPark Speedway. This rebranding comes as part of a seven-year, multi-million-dollar partnership with EchoPark Automotive, a prominent name in the pre-owned vehicle sales industry.

The announcement was made earlier this week, revealing the new identity of the historic 66-year-old venue, which has undergone significant renovations in preparation for the change. Fans can expect to see the fresh green branding and updated logos throughout the 850-acre property, including track walls, Victory Lane, and various locations within the concourse.

The EchoPark Speedway will make its debut during the highly anticipated Quaker State 400 Available at Walmart on June 28, which marks the kickoff for NASCAR’s in-season Cup Series.

In addition to the name change, the race winner will receive a special prize package, including an EchoPark Chevy Silverado and a limited edition Harley-Davidson motorcycle, celebrating the 85th Anniversary of the Sturgis Motorcycle Rally.

As the rebranded EchoPark Speedway prepares for its inaugural race, the excitement among fans and participants continues to build, marking a significant milestone in the venue's storied history.